Dallas Strategic Social Media Marketing

Choosing the right keywords to base your site seo optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service.

For example, let’s talk about www.devedit.com — DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.

The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google’s top 10 rankings? Well, let’s see. Trying to optimize for the keyword “HTML” alone would be a tough task, as it’s too general. There are HTML editors, HTML tutorials, HTML articles, etc.

We need to be more specific, which means:

1. Targeting a more suitable market that is looking for a content editing solution
2. Competing with fewer websites targeting the same keywords
3. Optimizing for keywords that people actually use when performing searches

Targeting a suitable market will depend on your website, as well as the products and services you offer. Try to be specific with your keywords, and remember that people no longer use single keyword search phrases – the average search phrase contains 3-5 related words.

For example, if you’re optimizing for a web development site and you’re located in Dallas, Texas, use keywords such as “web development Dallas ” or “web development services Dallas”.