Dallas Strategic Social Media Marketing

4 Quick Tips to More Effective Business Blogging

If you have a business, blogging can dramatically increase your search rankings in Google, Yahoo & Bing. But there must be a smart strategy to the blogging to get the best results. Here are 4 quick tips to help increase your search results.

  1. Blog from a unique DOMAIN NAME
    Having a blog in the subdomain of your main website is not as effective as having a SEPARATE DOMAIN for your blog. It’s advised to get your blog up and running on it’s own domain. This has many advantages, actually too many to go into here.
  2. Include the SEARCH PHRASE in the BLOG POST title
    When you create a blog post, make the title of the post the actual search phrase. That’s right: use key words in your title and in your content.
  3. Create Categories that match the search phrase.
    Having arbitrary categories does not help increase your rankings. Therefore it is advised to have the categories match the search phrases.
  4. Text and links within the blog post
    In the actual post, link any descriptive text to an actual site or even a Google search page. This will dramatically increase your rankings.

Social Media Marketing needs a proper plan and structure to get results. Think about what product, service or web-page you want to promote with each blog post. For more effective strategies, including setup a blog in the most advantageous way, and to maximize your blog’s positive financial impact, call Covenant Designs Strategic Marketing at 214-703-0360.


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