Dallas Strategic Social Media Marketing

This post is adapted from an article from Nicole Beckett for purposes of education.      

Make no mistake - online video marketing is the “next BIG thing.” However, there muc ignorance and misconception about it. The purpose of this post is to remove some of that so you can put the power of Dallas Video Production to use for positive results in your business.

1. YouTube is the World’s Second-Largest Search Engine

How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach.

But how much time are you spending, marketing through YouTube?

Did you know that YouTube gets more than 4 billion video views every single day? Yes, that’s “billion,” with a “B.”

And, don’t fall victim to the myth that getting exposure on YouTube is nothing more than a crap shoot. With just a few mouse clicks, you can optimize your video titles, descriptions, and tags - and even create your ówn optimized “About Me” and “Channel Description” areas - so that you’re more likely to pop up in a search. YouTube has a Google Page Rank of 9 — the best possible in the world. So getting a link from YouTube to your website, service, or product has serious link popularity impact.

As powerful as YouTube is, it’s not the only horse in this rodeo. There are plenty of other video sharing sites where you can upload your creations and share them with your target audience.

2. There’s More to Online Video Marketing Than Just YouTube

A great way to make the most out of your online video marketing efforts is to look for sharing sites that are specific to your niche. Some searching may turn up video sites that are go-to resources for people interested in your niche - or that make it easy for people to find videos, without navigating a sea of irrelevant YouTube videos.

3. Longer Doesn’t Equal Better

Less can be more - IF the marketing message is fully refined. Lots of businesses foolishly avoid having a professional Dallas Video Production firm create online videos for them because they think they have to talk for hours on end to get their point across.

But great videos come in all sorts of shapes and sizes. I’ve seen great videos that kept my attention for a full 20 minutes. I’ve also learned a lot from videos that are 2 minutes long. The length of your videos will be determined by what you’re talking about, and how long you can realistically engage your viewers.

Often, an online marketing video can be used to trigger a response – such as contacting your company for a bid. So the video does not need to say everything about everything; it only needs to trigger contact with your company where you can answer any questions and close the deal.


4. You Can Succeed With Online Video Marketing Even if You’re Camera Shy

Sure, giving your target audience a chance to see and hear you (demonstrating accessibility, authenticity and approachability in business is one of the great perks of online video marketing. However, if the thought of getting on camera makes you nervous, that’s OK. You can still use online videos to your advantage. To get yourself comfortable, do voiceovers instead of being in front of the camera. Just make sure that you don’t sit there and read verbatim off PowerPoint slides. The last thing that you want to do is bore your audience to tears! Speak like you are talking to a friend and the audience will feel your warmth and sincerity.

As long as you can speak clearly, avoid the dreaded “umms” and “uhhhs,” and look confidently into the camera, that’s good enough. Instead of looking at the camera and envisioning the thousands of people that are going to be watching it, just pretend like you’re talking to a trusted client. That way, you’ll feel like you’re having a one-on-one conversation - and your fears will subside.

5. Most Businesses Make Excuses About Online Videos, Instead of Taking Action

And herein lies your opportunity - when you Take Action where others hesitate, your Dallas Video Production gives you all the more advantage in your marketplace.  In the online video marketing world, the excuses are never-ending. Only action gets positive results, so let us help craft the marketing message behind your video for maximum impact.

If you embrace online video marketing right now - while it’s still relatively new - you’ll be able to jump out ahead of the pack and become one of the “Joneses,” instead of always trying to keep up with them!

Contact Promise Productions Dallas Video Production today at 877-858-0071.