Dallas Strategic Social Media Marketing

Most business professionals have been educated and trained in the pseudo-science of business management, always looking for rationality (left-brain) in how people behave, when in fact people most frequently respond to emotional triggers of psychological desires.

It is not what we KNOW that moves us to action, but rather what we FEEL

As a result most corporate managers do not understand the impact of imaginative design and creative marketing communication.

Corporate executives worry more about next quarter’s stock market results than they do about the products or services they provide. As a result they play it safe and give people what they say they want by relying on market research.

If you want market domination, then get your customers to FEEL the opportunities and benefits of your product and services in their specific lives. To Feel the PAIN of not having it and the PLEASURE of using it.

This goes BEYOND traditional benefits-and-features marketing.

Unfortunately other ad agencies are quick to adopt the approach because (a) rationalizing decisions on research was an easy sell compared to explaining truly clever creative, (b) agencies could charge quite a lot for the research, and (c) if things went wrong they had a built-in scapegoat, the research.

The underlying problem is simple, people don’t know what they really want until they see it, (until they have an experience) so you can play it safe and wait for the competition to bury you with something bigger, better, and cheaper, or you can follow your instincts and work to make a difference in the marketplace.

In life, there are no guarantees no matter what approach you take, so you can aim for something special, or you can aim for the conventional thinking that breeds only mediocrity.

For innovative and powerful marketing approaches that use the Internet and Rich Media Experiences to apply neuromarketing for the Lion’s share of profits: contact Promise Productions at 877-858-0071.