Dallas Strategic Social Media Marketing

“SEO, like marketing, is never done” is a truism. However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. But SEO is about more than developing inbound links! Without a well optimized link (a landing page with relevant and compelling content) to send traffic to, all your hard work offsite is just going to waste becuase when the traffic gets to your site, they are not motivated to tack action and become your client.

Don’t let your onsite SEO go for months before you revisit it. Here are 3 quick onsite SEO touchups (courtesy of Nick Stamoulis from his recent rant on the topic) you can do today to make sure your website stays poised for profits:

Replace Old Whitepapers and Videos With Updated Versions
All industries change with time, some just evolve faster than others. Technology and economics are dynamic and created better ways to accomplish business goals. The marketplace also changes with time.

If you want your website to become a trusted source of information for your target audience, you have got to make sure you are giving them the most up-to-date and relevant information at all times. It’s about being relevant to your clients’ and prospects’ needs today.

That’s easy enough to do on a business blog; as long as you are publishing new content on a regular basis, the blog will stay fresh (and hopefully useful too). But, many business owners forget to treat their website’s resource section with the same care.

As part of a well-rounded content marketing strategy, you should be creating whitepapers, articles, marketing videos and other forms of informational content for your target audience. However, these whitepapers and videos need periodic updating. As your industry progresses, the information in them becomes obsolete.

Unlike your business blog, which may get updated every day with the latest and greatest industry news, these strategic marketing content pieces can sit for years on your site, waiting to be downloaded, read or watched. 

New marketing research is the key to making your marketing videos current and if you need help with any aspect of that, Promise Productions is just a phone call away at 877-858-0071.

Update Your Keyword Research on Poorly Converting Website Pages
Every page of your website has the potential to be a landing page for a visitor. This is because the search engines index and rank individual pages. It’s important to conduct keyword research on a page-by-page basis for that exact reason. The keywords you select should be an accurate reflection of each page of content AND be phrased exactly according to what is currently attracting the highest number of searches. Many well-meaning websites fail to convert to business profits because they target the wrong keywords, meaning they attract either few visitors or the wrong visitor.

The better your marketing strategy is, the more you know about your target audience the more you can understand their intent when searching. For instance, “BPM” could mean “beats per minute” or it could mean “business process management.” The same search phrase is applicable in multiple situations! Is your website taking that into account?

It could also mean you missed out on important keyword variations your target audience is using.

For instance, I run a marketing communications company that includes SEO as a powerful Dallas business development tool. Search Engine Optimization could also be called a SEO firm, SEO agency, search engine optimization company, SEO services firm and so forth. People are going to search for the same thing using different terms. If your website only focuses on one of these variations, you’re missing a large segment of your prospective clients

Incorporate New Call-To-Actions
You have to make it very clear to visitors to your site about what you want them to do. Should they call your office? Fill out a lead form? Download a free tríal? Spell it out for them and then repeat those call-to-actions throughout your site. Every visitor to your site is going to have different motivations driving them (this goes straight back to a savvy marketing strategy), so you can try to appeal to those motivations by incorporating the best call-to-actions throughout your site.

For instance, an e-commerce site could use call-to-actions like “Búy now and guaranteéd delivery in 3 days” to appeal to last minutes shoppers or “Spend $50 today and receive 10% back as a gift card for future purchases” to go after shoppers looking for a deal. The goal is all the same, to get shoppers to purchase now, but each call-to-action focuses on a specific benefit that appeals to particular shoppers.

Your Opportunity
The above was closely adapted from an a recent article by Nick Stamoulis, who provides SEO services and social media marketing. To apply the things mentioned above to your business website for fresh profits, simply call Promise Productions in Dallas at 877-858-0071.