February 2012
2 posts
7 tags
Marketing Strategy - the key to Success or Failure...
Your business need to engage in social media marketing to be and project the image of approachability that welcomes new business prospects. Effective marketing does not just fall in your lap - it takes intentional strategy for success. Like most any form of excellence, social marketing happens by design.
Here are the top ways to utterly fail at your social media marketing:
No one has time. Be...
3 tags
5 Things You May Not Know About Video Marketing...
This post is adapted from an article from Nicole Beckett for purposes of education. Make no mistake - online video marketing is the “next BIG thing.” However, there muc ignorance and misconception about it. The purpose of this post is to remove some of that so you can put the power of Dallas Video Production to use for positive results in your business.
1. YouTube is the...
November 2011
3 posts
Best Dallas Marketing and Advertising Agency
Promise Productions is a Dallas marketing firm providing digital media to dominate your market. Our Dallas advertising strategies are cutting edge for optimum results.
We refine your value proposition using website designs, search engine marketing, SEO, SEM and PPC along with Dallas video production to provide a compelling marketing message that emotionally connects for a strong positive...
Inside-out versus Outside-in Marketing Paradigm
Most business professionals have been educated and trained in the pseudo-science of business management, always looking for rationality (left-brain) in how people behave, when in fact people most frequently respond to emotional triggers of psychological desires.
It is not what we KNOW that moves us to action, but rather what we FEEL
As a result most corporate managers do not understand the...
4 tags
Perfecting Your Onsite SEO to Optimize Profits
“SEO, like marketing, is never done” is a truism. However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. But SEO is about more than developing inbound links! Without a well optimized link (a landing page with relevant and compelling content) to send traffic to, all your hard work offsite is just going to waste...
September 2011
2 posts
Pure Profit from Marketing Communications as Pure...
There’s a lot of talk about the technicalities of social media - how to do it, how to measure it, which software and widget, which latest technique, etc. But the most meaningful and results-producing aspect of social media is communicating effectively. By that I mean telling a compelling story around your brand. It get’s little press because it is the hardest to master. But it is the...
Harness Promise Productions Capabilities for Your...
Promise Productions builds your business in multiple ways. • Great visual imagery to build your brand – photography and videography for your event, for your marketing and for your website. • Web Site Development, Design and Search Engine Marketing for the right visibility to deliver the right profits Promise Production’s capabilities span the creative, technical and marketing dimensions....
August 2011
1 post
How Your Business Should Prepare for Google+
(reposted from online article) Google+ has been gaining traction in the social media world with millions of users even before its’ official launch.
Google+ is currently only offering accounts for people. Business profile pages are still in the works. But while the numbers continue to rise, and people start to “check out this new Google social site everybody is trying to be invited to,”...
June 2011
1 post
Dallas Business Website Success - Powerful Design... →
At Promise Productions we came from graphic design roots, but quickly developed the marketing savvy that made the difference between a great looking website and a great looking website that…
May 2011
4 posts
Promise Productions Business Development →
We’re in the business of helping great companies succeed! Promise Production’s services are about targeting, engaging and captivating your best audience.
We believe that not all customers are…
Top 2 Business Mistakes →
There are Two Primary mistakes that both small and medium sized businesses in Dallas make that keep them in a struggle mode. These are: 1. Not Marketing 2. Not Marketing
Seriously, those without…
4 tags
Dallas Social Media Marketing Communications
Dallas Social Media Marketing Communications Friends, past forms of advertising are still with us, but are losing ground every day to the emerging power of Social Media Marketing. As a marketing communications firm, Promise Productions is all about connecting businesses with the clients/customers they need to be most profitable. Social Media Marketing is the NEW ADVERTISING, but not by...
Website Visibility - How To Win from Google's... →
Friends, your website’s visibility in major search engines has a lot to do with how many new prospects and business leads you enjoy. New customers are the lifeblood of many companies, which is why Promise Production’s SEO / SEM / Website Promotion and Search Engine Visibility
January 2011
2 posts
Online Marketing & Advertising in 2011 →
As traditional forms of media (print, newspaper, magazine, Radio, TV) continue to dwindle, savvy online marketing is where it is at. For several years now, advertising budgets have been shifting more…
Gain an UNFAIR ADVANTAGE in 2011 - Dallas Video... →
Yes you heard that right! Video Marketing is your UNFAIR advantage to release profits in2011. We’ve gone through an evolution of maturation of online marketing. Many businesses have now hit a wall,…
December 2010
3 posts
What's OUT for 2011 Internet Marketing →
Getting your website’s value proposition in front of your best prospects at just the right time is the key to success for many businesses. Promise Productions focuses on the right communications…
How To Use Twitter To Improve Your SEO →
When you have a social media site with over 190 million users and 65 million daily posts (and growing), turn it into a website promotion tool!
When you tweet, you have the ability to…
July 2010
4 posts
Video - Your Most Effective Marketing... →
Everybody who has been looking at marketing best practices already knows and is a believer in Web video marketing. The question is HOW to use it most effectively.
And if your competitor shave not…
Video Marketing for more Clients & Profits →
Social Media is all the rage, and for good reasons, chances are, your prospects are there — on twitter, facebook, blogs, etc.. They are reading about your industry and your brand. That is where…
11 tags
Social Media Success at All Corporate Levels
Social Media means yours is no longer the only voice speaking about your company, your brand, your products and services. Social Media means you cannot continue to think just as a marketing department or an advertiser. That old way of simply “pushing” carefully-packaged information and interrupting your audience with your pitch is dead.
In the profit-center that Social Media is when it...
10 tags
SEO - Where the real gold is today
SEO has now become a tricky subject because so many people mean so many different things by it. A lot of idiots do minor SEO and hype it up when it will not do that much for your business. I find THE most important aspect of SEO is selecting the RIGHT keywords / phrases to SEO for. Some SEO companies “hit their target” but picked a target that fails in compassion to a high ROI target.
...
June 2010
6 posts
10 tags
YouTube – the Top Social Media Innovation of the...
These days, we are far enough into our love-affair with social media to say it is here to stay. It will also quickly evolve and get better at meeting both our practical needs and impractical desires.
Numerous Social Media services will rise and fall, but there’s one innovation that in all likelihood won’t just endure, but positively thrive into the future. That innovation is online video, most...
4 tags
Greater Success Through Choosing the right...
Choosing the right keywords to base your site seo optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it’s better to be a little more specific and focus on niche keywords relating to your product or service.
For example, let’s talk about www.devedit.com — DevEdit is our WYSIWYG HTML editing component that drops into...
3 tags
Link Popularity Tutorial
The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. As websites get better and better SEO within themselves, increasingly ranking high in search engines is found outside the website – through more INTREACTION with other websites and social media resources.
Link popularity and gaining new links from outside...
1 tag
Want to Sell More? Add VIDEO
While adding video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding...
More Ways To Utilize Twitter for Business
Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.
It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.
It is similar to an IRC channel...
3 tags
It is all about VIDEO - communications media
The confluence is here:
iPhone has HD video
other exciting video phones coming out now too
iPad 2.0 SURELY will have video cameras too equal to iPhone
your blogs go further with video
your press releases go further with video
most ANY communication goes further with video
soon there will be VIDEO TWEETS
Apple heavy into new APPLETV, this too will be a game changer
YouPlus Media about to...
April 2010
2 posts
4 Quick Tips to More Effective Business Blogging
If you have a business, blogging can dramatically increase your search rankings in Google, Yahoo & Bing. But there must be a smart strategy to the blogging to get the best results. Here are 4 quick tips to help increase your search results.
Blog from a unique DOMAIN NAME Having a blog in the subdomain of your main website is not as effective as having a SEPARATE DOMAIN for your blog....
7 Strategies to Greater Business-To-Business... →
Is your business one that makets to other businesses instead of individual consumers? Whether your company provides a product or a service, the rules of B2B marketing have changed in 2010.
March 2010
10 posts
Inbound Marketing - How To Attract The Results You...
These days, that is the million dollar question! Covenant Designs are experts in not only traditional marketing communications, but also how to leverage new media (social media, online video media) to attract profits.
We will create custom strategies that work for your products/services and your marketplace. Call us to learn:
• Why marketing in social media is about giving up control
• How to...
Sell Your Value, Not Your Price
As a business wanting to market itself, if you want to get paid what you’re worth here are eight ways to sell value – not price:
1. Be Unique. If there is nothing that differentiates you from your competition you become common. Webster defines the word common as, “ordinary or not special” and the only way buyers select one common service over another is price.
Take inventory of your skills,...
Retailers rapidly switching to Video Marketing
According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months.
The Internet Retailer report goes on to say that “it can take up to 30 days and several thousand dollars to write a compelling script and...
Video Production and Video Marketing Value Today
The following article was written by: David Skul. We wanted to re-post it here because it is so relevant to the marketing-savvy video production that Covenant Designs provides.
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Traditional internet marketing, or Web 1.0 marketing, involved product and service marketing through static interaction, primarily text based web pages. “Brochure-ware” pages were just an extension of the...
Plan For Success - Dallas Video Production →
It is no secret that smart planning is vital to successful video production. Whether your production ends up at a trade show, on the silver screen, on your website, or on a DVD, the best…
The #1 Way To Sabotage Your Profits - A Poor... →
Distinguish your Property from the Competition We live in a day where your prospects want and expect to SEE what they are getting. A positive visual experience of the product is vital to…
Property Visual Promotion - For Property... →
Spring is here and it is the ideal time for property promoting. With the Winter’s cold behind us, people are on the move. As they look to move where they live and work, what they find in their web…
Successful Marketing Communications for Profits... →
Marketing Communications, when done right, engages with the minds, hearts and budgets of your prospects. It communicates persuasively because it is other-centered — it is about SERVING the…
Flashy or Effective - How Much Marketing Results... →
At Covenant Designs, we make a distinction between expensive advertising and smart marketing. A lot of advertising just costs your business money whereas smart marketing generates new money. A…
January 2010
2 posts
Business Success Through Targeting Prospects with... →
Covenant Designs is a professional marketing communications firm. By “communications”, we mean that we provide your distinctive value to your prospects in a way that elicits the strongest…
The Right Website Design and Development is Key to... →
Sadly, a lot of websites just end up sitting there, unnoticed and unprofitable. In contrast, Covenant Designs, creates marketing-savvy web sites that attract profits by presenting your…
December 2009
18 posts
Humans Need A Compelling Story To Act - Marketing... →
The lack of communicating a compelling story is why many businesses and web sites fail. This is so fundamental to marketing, yet many businesses miss it and end up struggling instead of enjoying…
Social Media Is The Key To Powerful Word-Of-Mouth... →
“Social Media” is THE buzzword of 2010, friends, and every professional is wondering if it’s here to help, or here to destroy, their business. Some practitioners say that all social media is good…
Why Your Business Needs a Professional Website in... →
eMarketer quoted an Ad-ologysurvey today that found that 46 percent of small business owners do not have a Web site in 2009.
A separate …
Nickleback Uses Integrates Green Screen with... →
The popular rock band, Nickleback, places great importance on their relationship with their fans. They’re more than rock stars; they’re smart marketers who realize that their fans drive their…
Choose your customers, choose your future →
Marketers rarely think about choosing customers… like a sailor on shore leave, they’re not so picky. Huge mistake!
Your customers define what you make, how you make it, where you…
The Right Customer Makes All The Difference →
It is time again to give ourselves the reminder that the right customer makes all the difference. They can make you business a joy, whereas the wrong one, will make it a burden. Even keeping…
Prosper by Marketing VALUE not Price →
In an uncertain economic environment, businesses of all kinds are faced with more skeptical buyers and contracting budgets. At Covenant Designs Marketing Communications, we…
Elements For Business Success - Dallas Marketing... →
Covenant Designs is your advocate for business success. Our strategic marketing services can bring the ideal clients for optimum profits.
Whether your are a businessperson, manager or business…