Dallas Strategic Social Media Marketing

Promise Productions is a Dallas marketing firm providing digital media to dominate your market. Our Dallas advertising strategies are cutting edge for optimum results.

We refine your value proposition using website designs, search engine marketing, SEO, SEM and PPC along with Dallas video production to provide a compelling marketing message that emotionally connects for a strong positive advertising response.

Our superior success is grounded in the fact that it is not enough to mentally know the answer, you have to FEEL its connection to your specific life circumstances for it to blossom into a compelling opportunity you WANT to take action on and call.

The result is that your business’ products and services win the minds, hearts and wallets of your target audience. Let yourself win – Call 877-858-0071.

Most business professionals have been educated and trained in the pseudo-science of business management, always looking for rationality (left-brain) in how people behave, when in fact people most frequently respond to emotional triggers of psychological desires.

It is not what we KNOW that moves us to action, but rather what we FEEL

As a result most corporate managers do not understand the impact of imaginative design and creative marketing communication.

Corporate executives worry more about next quarter’s stock market results than they do about the products or services they provide. As a result they play it safe and give people what they say they want by relying on market research.

If you want market domination, then get your customers to FEEL the opportunities and benefits of your product and services in their specific lives. To Feel the PAIN of not having it and the PLEASURE of using it.

This goes BEYOND traditional benefits-and-features marketing.

Unfortunately other ad agencies are quick to adopt the approach because (a) rationalizing decisions on research was an easy sell compared to explaining truly clever creative, (b) agencies could charge quite a lot for the research, and (c) if things went wrong they had a built-in scapegoat, the research.

The underlying problem is simple, people don’t know what they really want until they see it, (until they have an experience) so you can play it safe and wait for the competition to bury you with something bigger, better, and cheaper, or you can follow your instincts and work to make a difference in the marketplace.

In life, there are no guarantees no matter what approach you take, so you can aim for something special, or you can aim for the conventional thinking that breeds only mediocrity.

For innovative and powerful marketing approaches that use the Internet and Rich Media Experiences to apply neuromarketing for the Lion’s share of profits: contact Promise Productions at 877-858-0071.

“SEO, like marketing, is never done” is a truism. However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. But SEO is about more than developing inbound links! Without a well optimized link (a landing page with relevant and compelling content) to send traffic to, all your hard work offsite is just going to waste becuase when the traffic gets to your site, they are not motivated to tack action and become your client.

Don’t let your onsite SEO go for months before you revisit it. Here are 3 quick onsite SEO touchups (courtesy of Nick Stamoulis from his recent rant on the topic) you can do today to make sure your website stays poised for profits:

Replace Old Whitepapers and Videos With Updated Versions
All industries change with time, some just evolve faster than others. Technology and economics are dynamic and created better ways to accomplish business goals. The marketplace also changes with time.

If you want your website to become a trusted source of information for your target audience, you have got to make sure you are giving them the most up-to-date and relevant information at all times. It’s about being relevant to your clients’ and prospects’ needs today.

That’s easy enough to do on a business blog; as long as you are publishing new content on a regular basis, the blog will stay fresh (and hopefully useful too). But, many business owners forget to treat their website’s resource section with the same care.

As part of a well-rounded content marketing strategy, you should be creating whitepapers, articles, marketing videos and other forms of informational content for your target audience. However, these whitepapers and videos need periodic updating. As your industry progresses, the information in them becomes obsolete.

Unlike your business blog, which may get updated every day with the latest and greatest industry news, these strategic marketing content pieces can sit for years on your site, waiting to be downloaded, read or watched. 

New marketing research is the key to making your marketing videos current and if you need help with any aspect of that, Promise Productions is just a phone call away at 877-858-0071.

Update Your Keyword Research on Poorly Converting Website Pages
Every page of your website has the potential to be a landing page for a visitor. This is because the search engines index and rank individual pages. It’s important to conduct keyword research on a page-by-page basis for that exact reason. The keywords you select should be an accurate reflection of each page of content AND be phrased exactly according to what is currently attracting the highest number of searches. Many well-meaning websites fail to convert to business profits because they target the wrong keywords, meaning they attract either few visitors or the wrong visitor.

The better your marketing strategy is, the more you know about your target audience the more you can understand their intent when searching. For instance, “BPM” could mean “beats per minute” or it could mean “business process management.” The same search phrase is applicable in multiple situations! Is your website taking that into account?

It could also mean you missed out on important keyword variations your target audience is using.

For instance, I run a marketing communications company that includes SEO as a powerful Dallas business development tool. Search Engine Optimization could also be called a SEO firm, SEO agency, search engine optimization company, SEO services firm and so forth. People are going to search for the same thing using different terms. If your website only focuses on one of these variations, you’re missing a large segment of your prospective clients

Incorporate New Call-To-Actions
You have to make it very clear to visitors to your site about what you want them to do. Should they call your office? Fill out a lead form? Download a free tríal? Spell it out for them and then repeat those call-to-actions throughout your site. Every visitor to your site is going to have different motivations driving them (this goes straight back to a savvy marketing strategy), so you can try to appeal to those motivations by incorporating the best call-to-actions throughout your site.

For instance, an e-commerce site could use call-to-actions like “Búy now and guaranteéd delivery in 3 days” to appeal to last minutes shoppers or “Spend $50 today and receive 10% back as a gift card for future purchases” to go after shoppers looking for a deal. The goal is all the same, to get shoppers to purchase now, but each call-to-action focuses on a specific benefit that appeals to particular shoppers.

Your Opportunity
The above was closely adapted from an a recent article by Nick Stamoulis, who provides SEO services and social media marketing. To apply the things mentioned above to your business website for fresh profits, simply call Promise Productions in Dallas at 877-858-0071.

There’s a lot of talk about the technicalities of social media - how to do it, how to measure it, which software and widget, which latest technique, etc.

But the most meaningful and results-producing aspect of social media is communicating effectively. By that I mean telling a compelling story around your brand.

It get’s little press because it is the hardest to master. But it is the most rewarding.

You see, people are moved by stories. Actions happen in your prospects when they connect the emotion from a meaningful story to your products and services.

Why do some silly things go viral for free and far surpass the attention a multi-million dollar ad campaign gets? Because they touch us and elicit an emotion. Communication is much more than the words themselves, it is a way of being that the viewer sees themselves having an opportunity in and thus wants for themselves.

Those who tell stories well, motivate generations, win elections, and will always surpass those who bombard us with features and benefits but offer us no compelling reason to engage with them.

In this way, the greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well. The truth is that companies live and die by this whether the realize it or not.

A narrative must be intentionally developed and every marketing and messaging communication and every social media post must become a building block that deepens and widens the story.

Those who massively succeed in social media, are those that influence behavior through story. With words, videos, photos and all communications media, they know how to graft powerful imagery together that elicits emotion, stimulates need, upholds a vision, and attracts engagement.

From individual brands to the Fortune 50, some of the best stories  today are being told on social media.  And so are some of the worst.  If your story is unfocused, perhaps you have not yet developed your narrative. You may beed to get clarity to refine your value proposition. You many need to attach your benefits to a story that carries them like a growing river to a sea of prospects.

That is why I am a strong advocate that businesses of all sizes consider in advance how every social media post fits into your story, and whether it is consistent with the narrative that you’re intentional cultivating.  Elicit.  Stimulate.  Uphold.  Engage.
We can outline “to dos” of effective social media strategy all day long. But at the end of that day it is only as moving as its implementation. It is not enough to write a great movie script, it must be produced in living color.

We can help. Unlock untapped profits through more effective motivation of your audience. Let us help your brand blaze a trail from a value proposition well told. Let us amplify your success through marketing storytelling.

Both you, your competitors and your audience already always do it and respond to it. We all do it because to be moved by story is to be human. Now use us to help you do it intentionally and effectively to the maximum benefit and optimum profit.

Engage and invest in your own success. We’re here as your advocate to tell your story
• on the web
• in video
• through social media

— Marcus Kaiser

Promise Productions builds your business in multiple ways.

• Great visual imagery to build your brand – photography and videography for your event, for your marketing and for your website.

• Web Site Development, Design and Search Engine Marketing for the right visibility to deliver the right profits

Promise Production’s capabilities span the creative, technical and marketing dimensions. With over 18 combined years of creative and marketing experience, our approach is innovative and captivating – because we tailor it for optimum impact to the specific motivations and needs of your audience. Our strategic approach is designed to deliver results.

But even the best marketing and website strategy only ends up being as effective as its implementation. Promise Productions puts our large toolbox of Technology and Programming skills to work on your behalf. 

Promise Productions is adept with the leading ways to help your business communicate with the most impact online. We can program in HTML or PHP and connect with Content Management Systems and Wordpress-based websites. We can add rich media from video, animation as well as database-driven sites for sophisticated information delivery or for e-commerce.

Essentially, we can program anything needed to get the job done right. From interfacing with legacy systems to delivering a wow factor, our technical and programming strengths are harnessed to best advance your branding and marketing plan.

In this way, Promise Productions delivers and interactive solution such that the user enjoys a clear and compelling presentation of your value proposition. For Dallas Website Design or Nationwide, simply call 877-858-0071.

(reposted from online article)
Google+ has been gaining traction in the social media world with millions of users even before its’ official launch.

Google+ is currently only offering accounts for people. Business profile pages are still in the works. But while the numbers continue to rise, and people start to “check out this new Google social site everybody is trying to be invited to,” businesses should be busy licking their lips at the SEO possibilities.

Here are a few reasons why your business should be preparing for Google+ business pages.

Combining Google+ Pages and Search Engine Rankings
It is quite possible Google will integrate the amount of feedback a +1 button on Google+ posts receives into their search rankings algorithm.  Helping Google sort out the relevant and quality content from the irrelevant.

What does this mean for your business?
This means there will no longer be a separation between a business’s social media presence and its search engine rankings.  The two will then be one in the same. Providing quality and engaging content will, in real time, affect a company’s search engine presence, helping give hope for smaller businesses everywhere!

Keeping Your Customers Organized
Google+ offers a more aesthetically appealing way to keep your friends organized with “Circles.”  Easily allowing people to click and drag their friends into different categories such as: Closest Friends, Family, Work Buddies, etc.  Allowing certain posts to be only seen by circles predetermined by the user.

Google+ business pages can categorize their fans into the different stages of the customer cycle.  For example: Top Customers, Need More Information, Recently Purchased, etc. The ability to categorize your fans and then post content to that specific circle will be a huge advantage.

Google Offers and Maps
With Google’s answer to the growing success of Groupon, Google Offers­ would be a realistic integration into the Google+ business page. Supplying a very user friendly daily deals service.  To compliment this feature would most likely be the feature of Google Maps.  Displaying directions to your business, or the closest business franchise locations.

What does this mean for your company?
It would be wise to incorporate a Google+ promotion that leads to a Google Offer for your business.  Allowing you to again keep what would normally be separate entities, one and the same.  Also, Google Offers would then be linked to a convenient Google Map of all the closest business locations where the offer can be redeemed. Take all extra steps out of the equation.

These are my thoughts into the wonderful minds of Google and their future development of Google+. 

Dallas Social Media Marketing Communications
Friends, past forms of advertising are still with us, but are losing ground every day to the emerging power of Social Media Marketing. As a marketing communications firm, Promise Productions is all about connecting businesses with the clients/customers they need to be most profitable.

Social Media Marketing is the NEW ADVERTISING, but not by interrupting or pushing your message at prospects. Rather it is entering into the already existing online conversation areas discussing your industry, your services, your brand and your products.

We are quick to emphasize that Social Media Marketing MUST be done with a smart strategy in a highly-integrated way in order to be effective. Given all the ways a company could waste their time and efforts in this new form of self-promotion, we encourage your business to consult with us to create the best structures and practices for social media marketing and to outsource your social media marketing to Promise Productions.

Advertising is no longer the same, and will never be the same. Don’t be left behind in the new marketing, call Promise Productions at 877-858-0071 today.

(Source: PromiseProductionsUSA.com)