Dallas Strategic Social Media Marketing

Here is a recent article that echoes what I have been saying for some time. Video marketing is one of your best opportunities, but it has to be done strategically – not sporadically or on a whim. If you want the most positive results from your video marketing, it goes far beyond pointing-and-shooting – you need to incorporate psychology to appeal to your audience’s motivations, tell a compelling story and more.

Promise Productions provides all this – from pre-production, technical expertise and the marketing storytelling distinctions that make it all come together for you. We can be reached at 877-858-0071. I have pasted in James’ article below:

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All About YouTube Marketing
By James Chapman (c) 2012             

Promoting a business can be extremely taxing, especially when you’re just getting started. If you’re into checking out marketing blogs, you’ve probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, which falls under the even larger umbrella of Internet marketing. Take a look at some specifics of this business strategy to deepen your understanding about its importance and utilize it to help popularize your products or services.

Why Online Video Advertising?
Video marketing is one of the leading advertising platforms on the Internet. People of all ages and from different backgrounds are taking advantage of this promotional opportunity in an effort to maximize the visibility of their business. It falls under the concept of showing rather than telling and continues to draw an abundance of viewers if done correctly. There are several types of video marketing. The primary kinds include article video marketing, viral video marketing and social video marketing.

Individuals can utilize one or multiple forms according to their specific needs and intentions. If you’re not certain about how to implement videos, it’s a good idea to consult with a professional or consider audio production schools in your area that’ll provide thorough instruction:

Article Video Marketing
This type of video marketing typically interests those who prefer the less time-consuming practice of watching informational videos rather than reading articles. Video marketing involves businesses or individuals developing numerous short clips that display the contents of articles written beforehand. Most videos are between two and five minutes and cover a wide range of topics. After the videos are created, they’re uploaded onto popular video-sharing websites to target an audience.

Articles can be converted into videos in a number of ways. One of the most popular ways is to turn the written pieces into a PowerPoint presentation or animated slideshow. Pictures and a voice-over narration are usually added to the presentation before it’s recorded via screen capture software and put on the Internet for viewing pleasure. An alternative involves recording an article and saving it as an MP3 file. Afterwards, video layout software is used to change the audio to a video. The finished product is then exported and uploaded to relevant websites for exposure.

Viral Video Marketing
Another form of online video advertising is viral video marketing which contains humorous events, eyewitness incidents or clips from comedy sketches on television. Many clips are shot by amateurs on mobile devices and edited with the use of economical tools and software before being published on video sharing sites, social networking sites and personal websites.

Most viral videos are created as a dialogue and shared with the intention of entertaining family and friends, although many people use it as a way to engage prospective customers. This option has benefited word-of-mouth marketing and was preceded by email-sharing. These videos continue to grow in popularity in a variety of sectors, including education and music. However, fans of this concept must be careful not to violate copyright laws, as this has been a major downside to viral video-making and has been the result of several problems within the entertainment industry.

Social Video Marketing
This choice is equally significant. Social video marketing (SVM) is similar to viral video marketing in that it engages a wide audience through the distribution of video. However, the notion of self-expression tends to be more evident. This form of video marketing relies heavily on social theory, consumer culture theory, and economic theory.

SVM also intends to leave a deeper contextual message, rather than simply being a pass-along model between sender and recipient. In other words, a more individualistic approach is taken and the finished product tends to have more depth as it forms solid relationships and builds trust between publishers and viewers.

Introducing YouTube
Regardless of the kind of video marketing used, many advertisers can attest to the benefits of sharing their clips on YouTube. This video-sharing site attracts millions of visitors on a regular basis and contains a large host of products, including music videos, TV clips, movie clips, video blogs, and original clips. Although mostly individuals upload videos on the site, several major corporations have been known to make contributions as well.

Content is constantly investigated by YouTube’s employees. Explicit or offensive material can only be viewed by registered users. This group also has the privilege of uploading videos, as well as watching them. Unregistered users, on the other hand, solely have the right to view distributed clips.

Besides uploading, YouTube also contains other valuable features. Playback is a major attribute on the site and enables users to view finished products if an Adobe Flash Player plug-in is installed on their computer. Browsers that support specific HTML5 versions, such as advanced video coding and WebM, also afford individuals the opportunity to view videos, although some clips are still inaccessible with this alternative. Additional features include 3D videos, various platforms and a new localization system.

Article by James Chapman © 2012

Let’s face it, if you are like the average local business owner, then you are a great technician who understands very well your service and craft and what it takes to fulfill your product/service. BUT often finds himself not knowing how to best market for optimum sustained business cash-flow!

As a result, the average Dallas local business owners struggles with not enough customers – your phone simply isn’t ringing with enough prospects and if your could get your phone to ring more, things would fall into place.

Most entrepreneurs and CEO’s alike have little-to-no skill set with regards to sales or marketing. The reality is that most business owners have no formal or professional training in how to sell… and those who are trained are trained with outdated methods which NO LONGER WORK in today’s marketplace.

The other main need crippling the success of many local Dallas businesses is that your have no ongoing marketing campaign. Instead you have little spurts of actions and occasional promotions that try to get new customers through your door. Most business owners struggle financially because they have no written Marketing Strategy which is being implemented.

Let Promise Productions help set you on track for optimum profits. Let us help your customers both FIND and WANT your services with a compelling presentation of your value. Call 877-858-0071

Promise Productions is a leading strategic marketing company in Dallas. Success after success has taught us that creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation.

It is about intimately knowing your client’s needs, hearing their concerns, and establishing a customized game-plan that addresses both their immediate wants and long-term goals.

In this way both our clients’ current cash-flow concerns get addressed by more immediate marketing campaigns while long-term marketing strategies begin to be implemented that form a bridge to the market domination they desire to achieve. In this way, we place you on the path to reap much higher profits while doing the very aspect of your services that your business most enjoys doing!

If you want your conversations to have a real impact, you need to simplify your message. Most people don’t remember a bunch of facts and figures in a sales presentation (whether live, over the phone or online). You need to reach them where they live right now with a straightforward and compelling presentation of your product/service. We call that developing your value proposition.

What they remember is if they FELT HEARD and sensed that WE CARED to truly hear/understand their needs. This is foundational to them having the trust to know that any marketing strategy or campaign we propose will meet them at their point of need. (the point they are ready to act upon)

Plus the rapport we both enjoy gives us that open doorway of trust to step in with our expertise to propose forward-thinking marketing strategies that take their business to the next level.

Some call this trust-based marketing. We call it caring business. For positive results that meet your short-term and long-term business needs, call the marketing experts at Promise Productions at 877-858-0071.

My associate, Jerry Bader, wrote a good article recently which I am drawing heavily from in this post to emphasize why now is the time to engage in professional marketing through video. Why your competitor’s hesitation makes for unparalleled opportunities and why Promise Productions is the ideal choice for Dallas Video Production.
          
Communication is a multifaceted subject, and each dimension of oral, visual, or digital dialogue has its own set of criteria that make it effective… as well as ineffective in the wrong hands. Let’s talk about why video communication is today’s best answer to increased customers and profits.

Visual communication is about tapping into your audience’s emotional response to innate psychological desires: that’s the reason video is such a powerful marketing and branding vehicle. Video possesses more emotionally connective power than any other medium. Using picture, movement, color, sound design, music, and motion graphics to speak directly to an audience with each viewer experiencing an engaging one-on-one experience.

But what takes this direct communication and makes it even more power if all the ways we can now send and receive video — particularly laptops with built-in cameras and video through out iPhones (all smartphones) and iPads (tablets). Your audience is hungry for video already; in fact statistically they now watch 4 videos online every single day.

And of those, over 30% are doing it (not on their office computer but) on a smartphone or iPad.

That means there is an enormous power untapped for Your business to take advantage of Web video’s unique in its ability to communicate effectively online - the very place your audience is poised to receive a well-developed video marketing campaign. But not just any ol video will do — you have to know how to use the tools of video marketing effectively in order for them to be effective and to get a positive business response.

Audience response is less about what you say, and more about how you make people feel. Use video marketing tools without sufficient understanding, purpose, and expertise (in other words, in an amateur manner) and you may make the wrong kind of impression - actually degrading your product and servive in their eyes.

“People forget what you say, but they remember how you made them feel.” - Warren Beatty

Every week, I talk to a lot of business owners and most know that appearing in their own marketing videos is a risky game. No one wants to look foolish; however, there are those whose egos and/or acceptance of the hype and misinformation surrounding personal branding have led them down the proverbial garden path of delusion.

You can trace a lot of this current excess in ego-marketing to three things: open access to great communication tools and venues; the mystique of the misguided personal branding concept; and a failed grasp of the implications of the so-called customer-conversation revolution.

Just Because You Can “do it yourself”, Doesn’t Mean You Should

Low-priced, high-tech hardware and software combined with easy access to inexpensive high-speed online presentation venues has created a new class of entrepreneur who has great ambition and ideas but little understanding of how various communication methods differ, and what makes each effective. While the tools of video production have gotten cheaper, the skills to communicate in an intentional and purposeful manner are timeless.

You see, your video needs to tell a compelling story that makes your product/service meaningful to your audience. That is why the marketing communications professionals at Promise Productions get such outstanding results for their video marketing clients.

Because video involves so many dimensions, with some communicating directly and others subliminally, it is imperative that you understand how each impacts the presentation and delivery of the message. In other words, your video needs to be done on purpose, and know intentionally how each area is designed to serve your goals of effective communication designed to elicit a positive response.

Concept, script, performance, and styling each impact an audience in different ways. If even one of these elements is off, the result will be a muddled and confused message met with skepticism and disbelief. Of all the elements mentioned, the most important is performance; a bad performance by an entrepreneur can make him or her appear to be a fake, no matter how well intentioned and genuine they are.

Call Promise Productions at 877-858-0071 to take a personal look at your business goals, your marketplace and where you want to expand your profits. Video can be one of your greatest tools to accomplish these goals, if done in a marketing-savvy approach that reaches both the hearts and wallets of your audience. We can help. We look forward to your call!

Your business need to engage in social media marketing to be and project the image of approachability that welcomes new business prospects. Effective marketing does not just fall in your lap - it takes intentional strategy for success. Like most any form of excellence, social marketing happens by design.

Here are the top ways to utterly fail at your social media marketing:

1. No one has time. Be honest with yourself about whether you could spare at least two or three hours a week to write. If no one at the business can do it, consider hiring a professional writer — the study found 10 percent of small business owners hired this task out. Without somebody committed to posting, you’ll end up with a dusty blog that hasn’t been updated in six months, which makes a worse impression than if you never blogged at all.
   
   
2. You don’t know what to say. Develop a calendar of at least four post ideas each month, month after month — and they shouldn’t be product releases.
   
   
3. You don’t have a realistic goal. What are you hoping the blog will do? You likely won’t boost sales, as less than half of business bloggers said their blog achieved that goal. By contrast, 88% said it generated great exposure for their brand.
   
   
4. You’re haphazard. Nothing erodes a company’s credibility faster than a sloppy, typo-filled blog post.
   
   
5. You haven’t established your tone. Successful blogging businesses have an online writing style that’s consistent and makes visitors feel comfortable… feel welcome. Another business benefit: if you can establish a company-wide writing style, more than one person can post.
   
   
6. You don’t use social media. Many people think you write a blog post and — presto — thousands of people will stampede to your site. But blogging doesn’t work like that. After you write it, someone has to promote that post online. This is where social-media skills come in.
   
   
7. You think it’s about you. Blogs are a powerful tool for getting to know your customers and building relationships with them.
   
   
8. You don’t trust your bloggers. If you’re delegating blogging, you need to give that person the authority to represent your brand online. Otherwise, it’ll be rounds of editing by committee, resulting in junk posts.
   
   
9. You want to close the comments. Many businesses are afraid of what their customers might say on their blog. But blogs are all about engagement, so you need to be willing to take reader feedback.
   
   
10. You’re not willing to invest in design. Your company blog needs to look clean and inviting, so that readers want to stick around and it’s clear what you want them to do next (usually, subscribe). 

Consider the social media marketing services of Promise Productions. We offer social media management, social media campaign setup, professional blogging and more - enjoy the success you deserve by calling 877-858-0071.

This post is adapted from an article from Nicole Beckett for purposes of education.      

Make no mistake - online video marketing is the “next BIG thing.” However, there muc ignorance and misconception about it. The purpose of this post is to remove some of that so you can put the power of Dallas Video Production to use for positive results in your business.

1. YouTube is the World’s Second-Largest Search Engine

How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach.

But how much time are you spending, marketing through YouTube?

Did you know that YouTube gets more than 4 billion video views every single day? Yes, that’s “billion,” with a “B.”

And, don’t fall victim to the myth that getting exposure on YouTube is nothing more than a crap shoot. With just a few mouse clicks, you can optimize your video titles, descriptions, and tags - and even create your ówn optimized “About Me” and “Channel Description” areas - so that you’re more likely to pop up in a search. YouTube has a Google Page Rank of 9 — the best possible in the world. So getting a link from YouTube to your website, service, or product has serious link popularity impact.

As powerful as YouTube is, it’s not the only horse in this rodeo. There are plenty of other video sharing sites where you can upload your creations and share them with your target audience.

2. There’s More to Online Video Marketing Than Just YouTube

A great way to make the most out of your online video marketing efforts is to look for sharing sites that are specific to your niche. Some searching may turn up video sites that are go-to resources for people interested in your niche - or that make it easy for people to find videos, without navigating a sea of irrelevant YouTube videos.

3. Longer Doesn’t Equal Better

Less can be more - IF the marketing message is fully refined. Lots of businesses foolishly avoid having a professional Dallas Video Production firm create online videos for them because they think they have to talk for hours on end to get their point across.

But great videos come in all sorts of shapes and sizes. I’ve seen great videos that kept my attention for a full 20 minutes. I’ve also learned a lot from videos that are 2 minutes long. The length of your videos will be determined by what you’re talking about, and how long you can realistically engage your viewers.

Often, an online marketing video can be used to trigger a response – such as contacting your company for a bid. So the video does not need to say everything about everything; it only needs to trigger contact with your company where you can answer any questions and close the deal.


4. You Can Succeed With Online Video Marketing Even if You’re Camera Shy

Sure, giving your target audience a chance to see and hear you (demonstrating accessibility, authenticity and approachability in business is one of the great perks of online video marketing. However, if the thought of getting on camera makes you nervous, that’s OK. You can still use online videos to your advantage. To get yourself comfortable, do voiceovers instead of being in front of the camera. Just make sure that you don’t sit there and read verbatim off PowerPoint slides. The last thing that you want to do is bore your audience to tears! Speak like you are talking to a friend and the audience will feel your warmth and sincerity.

As long as you can speak clearly, avoid the dreaded “umms” and “uhhhs,” and look confidently into the camera, that’s good enough. Instead of looking at the camera and envisioning the thousands of people that are going to be watching it, just pretend like you’re talking to a trusted client. That way, you’ll feel like you’re having a one-on-one conversation - and your fears will subside.

5. Most Businesses Make Excuses About Online Videos, Instead of Taking Action

And herein lies your opportunity - when you Take Action where others hesitate, your Dallas Video Production gives you all the more advantage in your marketplace.  In the online video marketing world, the excuses are never-ending. Only action gets positive results, so let us help craft the marketing message behind your video for maximum impact.

If you embrace online video marketing right now - while it’s still relatively new - you’ll be able to jump out ahead of the pack and become one of the “Joneses,” instead of always trying to keep up with them!

Contact Promise Productions Dallas Video Production today at 877-858-0071.

Promise Productions is a Dallas marketing firm providing digital media to dominate your market. Our Dallas advertising strategies are cutting edge for optimum results.

We refine your value proposition using website designs, search engine marketing, SEO, SEM and PPC along with Dallas video production to provide a compelling marketing message that emotionally connects for a strong positive advertising response.

Our superior success is grounded in the fact that it is not enough to mentally know the answer, you have to FEEL its connection to your specific life circumstances for it to blossom into a compelling opportunity you WANT to take action on and call.

The result is that your business’ products and services win the minds, hearts and wallets of your target audience. Let yourself win – Call 877-858-0071.

Most business professionals have been educated and trained in the pseudo-science of business management, always looking for rationality (left-brain) in how people behave, when in fact people most frequently respond to emotional triggers of psychological desires.

It is not what we KNOW that moves us to action, but rather what we FEEL

As a result most corporate managers do not understand the impact of imaginative design and creative marketing communication.

Corporate executives worry more about next quarter’s stock market results than they do about the products or services they provide. As a result they play it safe and give people what they say they want by relying on market research.

If you want market domination, then get your customers to FEEL the opportunities and benefits of your product and services in their specific lives. To Feel the PAIN of not having it and the PLEASURE of using it.

This goes BEYOND traditional benefits-and-features marketing.

Unfortunately other ad agencies are quick to adopt the approach because (a) rationalizing decisions on research was an easy sell compared to explaining truly clever creative, (b) agencies could charge quite a lot for the research, and (c) if things went wrong they had a built-in scapegoat, the research.

The underlying problem is simple, people don’t know what they really want until they see it, (until they have an experience) so you can play it safe and wait for the competition to bury you with something bigger, better, and cheaper, or you can follow your instincts and work to make a difference in the marketplace.

In life, there are no guarantees no matter what approach you take, so you can aim for something special, or you can aim for the conventional thinking that breeds only mediocrity.

For innovative and powerful marketing approaches that use the Internet and Rich Media Experiences to apply neuromarketing for the Lion’s share of profits: contact Promise Productions at 877-858-0071.

“SEO, like marketing, is never done” is a truism. However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. But SEO is about more than developing inbound links! Without a well optimized link (a landing page with relevant and compelling content) to send traffic to, all your hard work offsite is just going to waste becuase when the traffic gets to your site, they are not motivated to tack action and become your client.

Don’t let your onsite SEO go for months before you revisit it. Here are 3 quick onsite SEO touchups (courtesy of Nick Stamoulis from his recent rant on the topic) you can do today to make sure your website stays poised for profits:

Replace Old Whitepapers and Videos With Updated Versions
All industries change with time, some just evolve faster than others. Technology and economics are dynamic and created better ways to accomplish business goals. The marketplace also changes with time.

If you want your website to become a trusted source of information for your target audience, you have got to make sure you are giving them the most up-to-date and relevant information at all times. It’s about being relevant to your clients’ and prospects’ needs today.

That’s easy enough to do on a business blog; as long as you are publishing new content on a regular basis, the blog will stay fresh (and hopefully useful too). But, many business owners forget to treat their website’s resource section with the same care.

As part of a well-rounded content marketing strategy, you should be creating whitepapers, articles, marketing videos and other forms of informational content for your target audience. However, these whitepapers and videos need periodic updating. As your industry progresses, the information in them becomes obsolete.

Unlike your business blog, which may get updated every day with the latest and greatest industry news, these strategic marketing content pieces can sit for years on your site, waiting to be downloaded, read or watched. 

New marketing research is the key to making your marketing videos current and if you need help with any aspect of that, Promise Productions is just a phone call away at 877-858-0071.

Update Your Keyword Research on Poorly Converting Website Pages
Every page of your website has the potential to be a landing page for a visitor. This is because the search engines index and rank individual pages. It’s important to conduct keyword research on a page-by-page basis for that exact reason. The keywords you select should be an accurate reflection of each page of content AND be phrased exactly according to what is currently attracting the highest number of searches. Many well-meaning websites fail to convert to business profits because they target the wrong keywords, meaning they attract either few visitors or the wrong visitor.

The better your marketing strategy is, the more you know about your target audience the more you can understand their intent when searching. For instance, “BPM” could mean “beats per minute” or it could mean “business process management.” The same search phrase is applicable in multiple situations! Is your website taking that into account?

It could also mean you missed out on important keyword variations your target audience is using.

For instance, I run a marketing communications company that includes SEO as a powerful Dallas business development tool. Search Engine Optimization could also be called a SEO firm, SEO agency, search engine optimization company, SEO services firm and so forth. People are going to search for the same thing using different terms. If your website only focuses on one of these variations, you’re missing a large segment of your prospective clients

Incorporate New Call-To-Actions
You have to make it very clear to visitors to your site about what you want them to do. Should they call your office? Fill out a lead form? Download a free tríal? Spell it out for them and then repeat those call-to-actions throughout your site. Every visitor to your site is going to have different motivations driving them (this goes straight back to a savvy marketing strategy), so you can try to appeal to those motivations by incorporating the best call-to-actions throughout your site.

For instance, an e-commerce site could use call-to-actions like “Búy now and guaranteéd delivery in 3 days” to appeal to last minutes shoppers or “Spend $50 today and receive 10% back as a gift card for future purchases” to go after shoppers looking for a deal. The goal is all the same, to get shoppers to purchase now, but each call-to-action focuses on a specific benefit that appeals to particular shoppers.

Your Opportunity
The above was closely adapted from an a recent article by Nick Stamoulis, who provides SEO services and social media marketing. To apply the things mentioned above to your business website for fresh profits, simply call Promise Productions in Dallas at 877-858-0071.

There’s a lot of talk about the technicalities of social media - how to do it, how to measure it, which software and widget, which latest technique, etc.

But the most meaningful and results-producing aspect of social media is communicating effectively. By that I mean telling a compelling story around your brand.

It get’s little press because it is the hardest to master. But it is the most rewarding.

You see, people are moved by stories. Actions happen in your prospects when they connect the emotion from a meaningful story to your products and services.

Why do some silly things go viral for free and far surpass the attention a multi-million dollar ad campaign gets? Because they touch us and elicit an emotion. Communication is much more than the words themselves, it is a way of being that the viewer sees themselves having an opportunity in and thus wants for themselves.

Those who tell stories well, motivate generations, win elections, and will always surpass those who bombard us with features and benefits but offer us no compelling reason to engage with them.

In this way, the greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well. The truth is that companies live and die by this whether the realize it or not.

A narrative must be intentionally developed and every marketing and messaging communication and every social media post must become a building block that deepens and widens the story.

Those who massively succeed in social media, are those that influence behavior through story. With words, videos, photos and all communications media, they know how to graft powerful imagery together that elicits emotion, stimulates need, upholds a vision, and attracts engagement.

From individual brands to the Fortune 50, some of the best stories  today are being told on social media.  And so are some of the worst.  If your story is unfocused, perhaps you have not yet developed your narrative. You may beed to get clarity to refine your value proposition. You many need to attach your benefits to a story that carries them like a growing river to a sea of prospects.

That is why I am a strong advocate that businesses of all sizes consider in advance how every social media post fits into your story, and whether it is consistent with the narrative that you’re intentional cultivating.  Elicit.  Stimulate.  Uphold.  Engage.
We can outline “to dos” of effective social media strategy all day long. But at the end of that day it is only as moving as its implementation. It is not enough to write a great movie script, it must be produced in living color.

We can help. Unlock untapped profits through more effective motivation of your audience. Let us help your brand blaze a trail from a value proposition well told. Let us amplify your success through marketing storytelling.

Both you, your competitors and your audience already always do it and respond to it. We all do it because to be moved by story is to be human. Now use us to help you do it intentionally and effectively to the maximum benefit and optimum profit.

Engage and invest in your own success. We’re here as your advocate to tell your story
• on the web
• in video
• through social media

— Marcus Kaiser

Promise Productions builds your business in multiple ways.

• Great visual imagery to build your brand – photography and videography for your event, for your marketing and for your website.

• Web Site Development, Design and Search Engine Marketing for the right visibility to deliver the right profits

Promise Production’s capabilities span the creative, technical and marketing dimensions. With over 18 combined years of creative and marketing experience, our approach is innovative and captivating – because we tailor it for optimum impact to the specific motivations and needs of your audience. Our strategic approach is designed to deliver results.

But even the best marketing and website strategy only ends up being as effective as its implementation. Promise Productions puts our large toolbox of Technology and Programming skills to work on your behalf. 

Promise Productions is adept with the leading ways to help your business communicate with the most impact online. We can program in HTML or PHP and connect with Content Management Systems and Wordpress-based websites. We can add rich media from video, animation as well as database-driven sites for sophisticated information delivery or for e-commerce.

Essentially, we can program anything needed to get the job done right. From interfacing with legacy systems to delivering a wow factor, our technical and programming strengths are harnessed to best advance your branding and marketing plan.

In this way, Promise Productions delivers and interactive solution such that the user enjoys a clear and compelling presentation of your value proposition. For Dallas Website Design or Nationwide, simply call 877-858-0071.

(reposted from online article)
Google+ has been gaining traction in the social media world with millions of users even before its’ official launch.

Google+ is currently only offering accounts for people. Business profile pages are still in the works. But while the numbers continue to rise, and people start to “check out this new Google social site everybody is trying to be invited to,” businesses should be busy licking their lips at the SEO possibilities.

Here are a few reasons why your business should be preparing for Google+ business pages.

Combining Google+ Pages and Search Engine Rankings
It is quite possible Google will integrate the amount of feedback a +1 button on Google+ posts receives into their search rankings algorithm.  Helping Google sort out the relevant and quality content from the irrelevant.

What does this mean for your business?
This means there will no longer be a separation between a business’s social media presence and its search engine rankings.  The two will then be one in the same. Providing quality and engaging content will, in real time, affect a company’s search engine presence, helping give hope for smaller businesses everywhere!

Keeping Your Customers Organized
Google+ offers a more aesthetically appealing way to keep your friends organized with “Circles.”  Easily allowing people to click and drag their friends into different categories such as: Closest Friends, Family, Work Buddies, etc.  Allowing certain posts to be only seen by circles predetermined by the user.

Google+ business pages can categorize their fans into the different stages of the customer cycle.  For example: Top Customers, Need More Information, Recently Purchased, etc. The ability to categorize your fans and then post content to that specific circle will be a huge advantage.

Google Offers and Maps
With Google’s answer to the growing success of Groupon, Google Offers­ would be a realistic integration into the Google+ business page. Supplying a very user friendly daily deals service.  To compliment this feature would most likely be the feature of Google Maps.  Displaying directions to your business, or the closest business franchise locations.

What does this mean for your company?
It would be wise to incorporate a Google+ promotion that leads to a Google Offer for your business.  Allowing you to again keep what would normally be separate entities, one and the same.  Also, Google Offers would then be linked to a convenient Google Map of all the closest business locations where the offer can be redeemed. Take all extra steps out of the equation.

These are my thoughts into the wonderful minds of Google and their future development of Google+.